Studio Elena
a winter break in the heart of the mountains.
A seasonal campaign for a five-star mountain retreat in the Polish Karkonosze. The task: fill the December–February calendar with families and couples chasing snow, warmth and slow time together.
One idea carries every touchpoint — from the hero banner to the smallest story frame: winter as a feeling, not just a place. A warm, festive tone; a restrained, premium palette; and photography that does the selling.
Attract families and couples for a winter getaway.
Winter (December–February) is a season of magic — family gatherings and romantic escapes. A time when people long to be together, step away from routine, and take in the beauty of the snow-covered landscape.
Hotels and resorts across Poland's mountain regions, all pushing their winter offers and stay packages hard.
Warm, festive and trustworthy — evoking closeness, comfort and the singular atmosphere of a winter retreat.
- Winter moments in the heart of nature
- With us, every moment is exceptional
- Mountain thrills — winter in full swing
- Winter in the mountains? Pure pleasure
- Time for skiing and snow-day play
- The mountains in winter — the finest adventure
- Discover the beauty of the mountains this winter
- An active break in the heart of the mountains
~1920×600 px, in a light and a deep-navy version. The client's own winter photograph of the hotel, refined with AI — added snowfall, colour grading and visual polish — to build a premium mood that pulls the eye straight to the offer.
1080×1080 px, three versions across light and navy. A joyful family and one hero shot of the hotel — copy kept light so the emotion carries the post.
1080×1920 px, three versions. A tight run of reasons to book — dining, the SPA (pool, jacuzzi, saunas) and mountain activities — each ending on a single "Book now".
A full display set — leaderboard, half-page, square and mobile — so the campaign holds together at every placement and size.
Across banners, social and search, the campaign holds one warm, unmistakably wintry register — enough to make a snowbound hotel feel like the easiest yes of the season.
Your winter moments start here.